Conscious Consumerism: On the Interaction between Different Design Elements in E-Commerce to Promote Green Purchasing Behaviors

Publications

Horneber, D., Kaiser, C., Unfried, M., Schallner, R., & Laumer, S. (2025). Conscious Consumerism: On the Interaction between Different Design Elements in E-Commerce to Promote Green Purchasing Behaviors.

Year

2025

Authors

David Horneber,
Dr. Carolin Kaiser,
Dr. Matthias Unfried,
René Schallner,
Professor Sven Laumer

Publication title

Conscious Consumerism: On the Interaction between Different Design Elements in E-Commerce to Promote Green Purchasing Behaviors

Publication

Peer-reviewed

Authors

David Horneber, Friedrich-Alexander-Universität Erlangen-Nürnberg
Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org
Dr. Matthias Unfried, Head of Behavioral Science, NIM, matthias.unfried@nim.org
René Schallner, Chief Founding Engineer, ZML
Professor Sven Laumer, Schöller Stiftungslehrstuhl für Wirtschaftsinformatik, insbesondere Digitalisierung in Wirtschaft und Gesellschaft, Friedrich-Alexander-Universität Erlangen-Nürnberg

Contact

Dr. Carolin Kaiser

Head of Artificial Intelligence

carolin.kaiser@nim.org

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