All publications and studies

Publications
All publications and studies

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

NIM Marketing Intelligence Review

2022-05

When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good moo...

Other Publications

2022-04

The Corona virus has been with us in this country for more than two years now. So it's time to reflect on how flexibly companies can...

Peer-reviewed

2022-01

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

NIM INSIGHTS Research Magazine

2022-01

Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions. To present NIM's...

Other Publications

Members

2022-01

The GfK Basic figures 2022 study offers a wide range of regional data for all federal states, administrative districts and urban and rural...

NIM Research Report

2021-11

What determines the acceptance of algorithms, and which factors can influence the acceptance? In order to answer that research question, we...

NIM Marketing Intelligence Review

2021-11

Employment practices, civic responsibilities, philanthropy, environmental stewardship, the conduct of corporate executives and employees,...

NIM Marketing Intelligence Review

2021-11

When the public opinion on a social matter is divided, it is riskier for large brands to engage in activism than for small brands. As lon...

NIM Marketing Intelligence Review

2021-11

Some stakeholders, notably investors, might be worried that debatable activism interferes with the goal of making profits. Therefore, the...

NIM Marketing Intelligence Review

2021-11

Companies not only stand up for or against specific matters in plain sight of the customer, they also pursue their interests less publicl...

NIM Marketing Intelligence Review

2021-11

Trump’s frustration with mainstream “fake news” media led him to focus his communications on social media and Twitter in particular. An...

NIM Marketing Intelligence Review

2021-11

The killing of George Floyd by a police officer in June of 2020 put the spotlight on brands with any history of racial injustice. One of...

NIM Marketing Intelligence Review

2021-11

Brand activism involves a publicly stated position and goes beyond simply fulfilling a social responsibility. It seeks to proactively cha...

NIM Marketing Intelligence Review

2021-08

In a survey of future leaders, millennials answered what motivates them in their careers. Having a positive impact on society was the mos...

Voices of the Leaders of Tomorrow

2021-05

The study examines what trust in politics, media, business and technology means to young top talents.

Peer-reviewed

2021-05

The development of an approach for appraisal inference from automatically detected Action Unit intensities in recordings of human faces.

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

Read more