Talking Instead of Typing: The Power of Voice-Based Remote Controls

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Interview with Jan Neumann, Senior Director Applied Al, Comcast Cable (2019). Talking Versus Typing: The Power of Voice-Based Remote Controls. NIM Marketing Intelligence Review, 11(2), 54-59. DOI: https://doi.org/10.2478/nimmir-2019-0016

Year

2019

Authors

Christian Hildebrand,
Jan Neumann

Publication title

Talking Instead of Typing: The Power of Voice-Based Remote Controls

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NIM Marketing Intelligence Review

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Interview with Jan Neumann, Senior Director, Applied AI, Comcast Cable

While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried about controlling their TV sets via voice control. Comcast started offering a voice-based remote control in 2015 and has extended this service continuously. In the vast world of home entertainment, it seems that voice has come just in time to help consumers navigate and control their ever-increasing home entertainment options. Jan Neumann explains how Comcast enables its customers to comfortably boil down a huge entertainment portfolio to personally relevant content on the TV screen, and how the company remains successful in the highly competitive home entertainment market.

Authors

Christian Hildebrand, Direktor und Professor für Marketing Analytics, Institut für Marketing (IfM-HSG) & Universität St. Gallen, Schweiz, christian.hildebrand@unisg.ch
Jan Neumann

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