The impact of emotional voice assistants on consumers’ shopping attitude and behavior

Publications

Kaiser, C., & Schallner, R. (2022). The impact of emotional voice assistants on consumers’ shopping attitude and behavior. Wirtschaftsinformatik 2022 Proceedings, Nuremberg, Germany. https://aisel.aisnet.org/wi2022/workshops/workshops/10

Year

2022

Authors

Dr. Carolin Kaiser

Publication title

The impact of emotional voice assistants on consumers’ shopping attitude and behavior

Publication

Peer-reviewed

Abstract:

While most recent voice assistants talk in a non-emotional tone, this is expected to change. Since emotions are often contagious in human-human interactions, the question arises whether consumers also catch the expressed emotion of voice assistants while shopping. In this paper, we present an approach for synthesizing speech in different emotional tones and show that synthesized emotional speech impacts consumers’ emotions, shopping attitude and behavior.

Authors

Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org

Contact

Dr. Carolin Kaiser

Head of Artificial Intelligence

carolin.kaiser@nim.org

Share Publication

Copy link

Suggested Citation

Scroll to top