NIM Academic Papers

Comfort with social robots in the pre-interaction phase: a field experiment with customers of a retail bank

This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.

Navigating Trust in the Digital Realm: Trust in AI and Customer Relations

How do Digital Sales Assistants impact consumer trust?

Market disruption, innovation, and uncertainty

Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.

Robot Shopping Assistants

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

The Role of Eye Contact in Human-Robot-Interaction

This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.

The power of information from a consumer perspective

Das Bundesministerium für Ernährung und Landwirtschaft hat ein verpflichtendes staatliches Haltungskennzeichen eingeführt, das Auskunft über

The influence of Generative AI on information search and retrieval in consumer decision-making

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Digital Sales Assistants in ‘Bricks & Clicks’

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

Three Dimensions of Brand Purpose

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

The AI Augmented Crowd: How Human Crowdvoters Adopt AI (or Not)

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

Decision Support in Tourism through Social Robots

This study investigates how tourists perceive tourism recommendations provided via social robots.

Designing In-Store Navigation Systems in Physical Retail

We explore in-store navigation systems.

How much is the (labelled) pig?

Cem Özdemir, Bundesminister für Ernährung und Landwirtschaft, hat ein verpflichtendes staatliches Label für die Tierhaltung...

Marketing in the metaverse – opportunities and barriers for the creation of marketing value

Viele Konsumgütermarken erkunden bereits das Potenzial des Metaversums für ihre Marketingaktivitäten.

AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions

Wie wird KI genutzt, um strategische Marketingentscheidungen zu treffen?

Conversational Agents With Voice: How Social Presence Influences the User Behavior in Microlending Decisions

We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.