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NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

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NIM Marketing Intelligence Review

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NIM Marketing Intelligence Review

2014-12

Including mindset-metrics like cognitions, affects and intentions in marketing models helps to explain the effect of marketing on hard fa...

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NIM Marketing Intelligence Review

2014-12

Companies can either strive for organic growth or growth through acquisitions. For marketing the first option is more attractive becaus...

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NIM Marketing Intelligence Review

2014-12

Marketing accountability is essential for sustained organic growth, but the challenges loom large. The major steps include defining the...

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NIM Marketing Intelligence Review

2014-09

Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and ...

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NIM Marketing Intelligence Review

2014-09

Network Analysis, Internet Communications, Online Discourse, Online Communities, Twitter

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NIM Marketing Intelligence Review

2014-09

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear ...

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NIM Marketing Intelligence Review

2014-09

Online collaboration presents a real alternative to the company-centered innovation paradigm, and some users do more than just innovate ...

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NIM Marketing Intelligence Review

2014-09

Effective social brand engagement can result from marketers “getting in the game” by playing with consumers. Play can take many ...

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NIM Marketing Intelligence Review

2014-09

Word of mouth marketing (WOMM) does not travel as unidirectionally and straight as previously assumed. Rather, consumers are active ...

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NIM Marketing Intelligence Review

2014-09

Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies ...

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NIM Marketing Intelligence Review

2014-09

If “consumer brand engagement” is what happens in isolation, in a consumer’s own individual mind and thoughts, then “social brand ...

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NIM Marketing Intelligence Review

2014-03

Emotions affect all of our daily decisions and, of course, they also influence our evaluations of brands, products and advertisements. Bu...

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NIM Marketing Intelligence Review

2014-03

"Sheer driving pleasure" is the essence of the BMW brand. For this reason, we have an ideal candidate for our real-world interview in this...

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NIM Marketing Intelligence Review

2014-03

Emotionally pleasant TV commercials are often preferred over merely factual ones. A large-scale study of Belgian TV ads confirms this not...

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NIM Marketing Intelligence Review

2014-03

Not all brands have the potential to develop into meaningful objects for consumers. They need to serve certain psychological and symbolic...

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NIM Marketing Intelligence Review

2014-03

Relationships with brands are like relationships between people. Even when they were very close, they can fail for diverse reasons. The d...

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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