All publications and studies

Publications
All publications and studies

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

Peer-reviewed

2010-01

The Internet is becoming a platform of interaction. How can customer discussions be analyzed to act as a valuable source of information?

Peer-reviewed

2010-01

The increasing interaction within online communities is pushed by the Web 2.0. How can the process of online opinion formation be analysed?

Other Publications

2010-01

What is the relationship between working memory and making advantageous decisions in a gambling task?

Peer-reviewed

2009-09

Eco products are available in stores almost everywhere. How does the consumption of eco-intensive shoppers differ from other customers?

Peer-reviewed

2009-09

In social networks, users exchange their product experiences. How can we automatically analyze this huge amount of marketing information?

Peer-reviewed

2009-09

In Web 2.0, users increasingly exchange their product opinions. How can we automatically analyze this abundance of information?

Other Publications

Members

2009-06

Other Publications

Members

2009-05

Content Wilhelm Wessels - Marketing in times of crisis Thomas Bachl - Serenity is the trump card Wolfgang Twardawa - Strategies against the...

Peer-reviewed

2009-04

People often use heuristics when making decisions. Greedoid algorithms can be used to identify lexicographic heuristics, for example.

Other Publications

2009-01

Using purchase data from household panels, this paper analyzes consumption patterns for different groups of consumers over a four-year...

Other Publications

2009-01

Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...

Peer-reviewed

2009-01

In social networks, users exchange opinions about products. How can text mining make it possible to extract these opinions automatically?

Other Publications

2008-12

Nowadays, customers increasingly exchange their product experiences in opinion forums. How can we automatically analyze this data?

Other Publications

Members

2008-08

Other Publications

2008-08

How can the AI method Case Based Reasoning enable us to solve problems based on experiential knowledge?

Other Publications

Members

2008-05

Content WILHELM WESSELS Research for the brand GfK's Kronberg event sets brand standards THOMAS BACHL Between price push and consumer...

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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