Publications
Stressed Out: How Stress Develops and How to Cope with It
DownloadMortillaro, M. & Scherer, K. (2014). Stressed Out: How Stress Develops and How to Cope with it. NIM Marketing Intelligence Review, 6(1), 16-21. https://doi.org/10.2478/gfkmir-2014-0003
2014
Prof. Dr. Klaus Scherer
Stressed Out: How Stress Develops and How to Cope with It
Abstract
Our experience of stress depends on how we evaluate the circumstances impacting our individual well-being. In principle, any event can be a stressor. Certain events can produce complex emotional states, such as a mixture of anger and worry. If such states are prolonged, they can lead to stress.
Stress can be identified by means of such expressive components as facial expression and signs of stress in the voice. Indeed, the voice is particularly sensitive to stress and is frequently used to measure stress levels.
Coping strategies differ from person to person and are not mutually exclusive. Often, people use multiple strategies at the same time. Not all of these strategies are good for individual well-being or favor a cooperation-based work culture. To avoid employee burnout, companies should keep an eye on the stress load of their employees and develop trainings to increase emotional competences and improve constructive stress management.
Other articles of the MIR issue “Emotions in Marketing”
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