Since 2014, NIM has been cooperating with the Business School of the Central University of Finance and Economics (CUFE) in Beijing. Together with CUFE, NIM runs an experimental laboratory, where they are jointly investigating “Social norms and regulatory focus in marketing for real new products – An international comparison.” As part of the cooperation, NIM also offers a two-week summer school program at CUFE on “Strategic Foresight and Decision-Making in International Markets". This allows NIM researchers to gain first-hand insight into China’s dynamic development and also talk with the students about methods and results.
