Research topics & projects
The research of the NIM Market Decision Lab Network focuses on the decision processes of market participants on both the consumption and the production sides.
Anthropomorphic Conversational Agents for Rational and Emotional Decisions
Cooperation with Gießen UniversitySocial Preferences in Human-Computer-Interactions
Cooperation with University of SienaTrust in AI-based Decision Support Systems
Cooperation with Technische Universität IlmenauProduct Labels and Linear Thinking in a World with Asymmetric Information
Cooperation with Technische Hochschule Nürnberg
Debiasing Decision-making in Marketing Management
Cooperation with University of St. GallenWhat the Voice Reveals: Emotions and Sharing of Experiences
Cooperation with Gießen University and University of GenevaTesting Methods for Real-time Emotion Measurement
Cooperation with Gießen University and University of Geneva
The Influence of Language and Culture in International Negotiations
Cooperation within the project CREATE-ET with ESCP Europe Berlin and University of Trier.Confusion and Decision-Making: Automatic software-based inference
by NIM Market Decision Lab Nuremberg and Friedrich-Alexander-University Erlangen-Nuremberg.
Prof. LIN Song, Prof. GE Jianxin, Prof. SUN Luping, Prof. YAO Kai
Central University of Finance and Economics, Beijing School of BusinessProf. Yolanda Jordaan
University of Pretoria
Market Decision Lab PretoriaProf. Dr. Jella Pfeiffer
Gießen UniversityProf. Dr. Florian Riedmüller
Nuremberg Institute of Technology
The Equipment of the Market Decision Labs
The Market Decision Labs are equiped with 8-10 laptop work stations. The administration of experiments could be done on either a local server or a webserver for international experiments.
Typically, the experiments are conducted using oTree.
Additionally, the Market Decision Labs have the ability to record audio and video, which can be analyzed with special software for inference of emotional states from the voice or face.
Furthermore, the lab in Nuremberg is equipped with biometric sensors (EMG, GSR, EEG, ECG, BVP) as well as eye tracking.
Our aim is to support local education and give students the opportunity to explore theory, methods and practical project experience in market research. Above all, the focus is on teaching research methods such as experimental economics or data science.
Our cooperation with the Department of Marketing and Communication Management at the University of Pretoria currently offers workshops and PhD seminars on experimental economic research, decision theory and behavioral science.
In addition to training, the cooperation also aims on joint research projects in the field of Behavioral Science and Decision-Making. To this end, we established one of our market decision labs at the University of Pretoria.
Visit the homepage of the University of Pretoria
Organization: Faculty of Economics and Management Sciences, Department of Marketing Management
In June 2014, the GfK Verein (today: Nuremberg Institute for Market Decisions) signed a cooperation agreement with the Business School of the Central University of Finance and Economics (CUFE) to train market researchers in China. Prof. WANG Ruihua, PhD, CPA, Dean of the CUFE Business School and Prof. Dr. Raimund WILDNER (then Managing Director and Vice President of the GfK Verein) met to sign the agreement. Since then, the Nuremberg Institute for Market Decisions (NIM) has been working successfully with the Business School of the Central University of Finance and Economics in Beijing with a focus on bringing science and practice together.
A two-week summer school on "Strategic Foresight and Decision-Making in International Markets" is offered. The summer school, which has become firmly established over the years, teaches theoretical concepts and research methods as well as practical content. In addition to the contents of classical decision theory, game theory and management theory, students can also further expand their knowledge in statistics and data science as well as innovation management.
In addition, a market decision lab has been established at the Central University of Finance and Economics, where students can further deepen their knowledge and conduct experimental research. In line with NIM's mission, this lab investigates what influences the decision-making behavior of consumers and market players and how people can be supported in their decision-making processes.