Head of Consumer Climate

Rolf Bürkl

Since October 2023, Rolf Bürkl is the Head of Consumer Climate at the Nuremberg Institute for Market Decisions. In this position, he is primarily concerned with the consumer climate, for which he has been responsible for over 25 years. In addition to regularly reporting on consumer sentiment in Germany, this also includes monitoring, analyzing and interpreting the data on a European level. Sharing insights with consumer experts and economists is also an important part of his work.

Rolf Bürkl also heads the conceptual development of the consumer climate, which NIM has planned as part of a strategic cooperation with GfK. As a non-commercial research institute, NIM intends to provide even more in-depth analyses of consumer sentiment in Germany and other key economies in the future. In the words of the institute’s founders, the aim is to "make the voice of the consumer be heard (even better)" and to provide business, society, academia and politics with additional insights into consumer behavior.

Rolf Bürkl holds a degree in economics and worked for GfK SE for more than 30 years. There, he was responsible for the analysis communication and further development of the consumer climate in Germany and its expansion at the European level. In addition, for 15 years he was project manager of the "KfW Mittelstandspanel", Europe’s largest survey in Europe of small and medium-sized enterprises on investment and financing.