Research topic "New Technologies"
Consumer Decision Making in a World of Digital Tech and AI
As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. Advanced systems like generative AI can synthesize vast amounts of data, create personalized content, and even mimic human behaviors, but also come with the risk of misinformation, market distortions, and digital oligopolies. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.
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