Publications

Download

Interview: One-Stop Campaigns - How Generative AI Is Transforming Digital Advertising

Download
Suggested Citation

Heitmann, M., & Singolda, A. (2024). One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising: Interview with Adam Singolda, Founder and CEO of Taboola. NIM Marketing Intelligence Review, 16(1) 56-61. https://doi.org/10.2478/nimmir-2024-0009

Year

2024

Authors
Mark Heitmann
Publication title
Interview: One-Stop Campaigns - How Generative AI Is Transforming Digital Advertising
Publication
NIM Marketing Intelligence Review
Download

Interview: One-Stop Campaigns - How Generative AI Is Transforming Digital Advertising

Keywords: Generative AI, Native Advertising, Automatic Advertising Campaigns, Digital Advertising

Abstract:
GenAI has a deep impact on marketing and on the advertising industry in particular. While predictive AI has revolutionized targeting, GenAI is also reaching into the creative realm. Taboola masters both AI applications, offering easy-to-handle self-service one-stop-native-advertising campaigns to a constantly growing number of clients all over the world. Are these developments the end of human-made ads? Will advertising agencies soon be obsolete because AI-created ads achieve better performance? In this interview, Adam Singolda, CEO and founder of Taboola shares with us his thoughts on the future of advertising. Read about the latest developments and the role of human touch and culture for relationships between tech, creative, clients and consumers.

Authors

  • Mark Heitmann, Professor of Marketing & Customer Insight, Hamburg University
Share Publication

Other articles of the MIR issue “Generative AI - Reshaping the Marketing Landscape”

Here you can find more exciting articles of this issue.

To the entire issue

Generative AI for Marketing Content Creation: New Rules for an Old Game

With GenAI marketers can explore a broader solution space than previously conceivable.

Read more

Beyond Prompt Engineering: Skills Marketers Need to Successfully Deploy Generative AI

To fully reap the rewards of GenAI, managers must cultivate a suite of complementary skills.

Read more

Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

AI is a tool that can boost productivity and performance, but it requires human oversight.

Read more

From Mundane to Creative: How AI Unburdens Sales Agents

AI assistance can enhance creativity and productivity, but its impact is skill-biased.

Read more

Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions

A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.

Read more

Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics

A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.

Read more

Beyond the Buzz: Creating Marketing Value with Generative AI

A study among marketing professionals revealed a strong consensus that generative AI will significantly improve marketing activities.

Read more
Scroll to top