Together with researchers from the MAPP Centre at Aarhus University, NIM investigates the determinants and drivers of sustainable consumption.
Together with researchers from the MAPP Centre at Aarhus University, NIM investigates the determinants and drivers of sustainable consumption. In particular, the aim is to investigate whether and to what extent consumers can be encouraged to consume more sustainably through nudges.
About the MAPP Centre at the Department of Management, Aarhus University
The MAPP Centre is an interdisciplinary research center at the Department of Management at Aarhus University with over 30 years of experience in generating consumer behaviour insights in the area of food systems, leading the field with actionable implications for industry and public policy in Denmark. Most research at the MAPP Centre is done in cooperation with companies, trade associations, and researchers – both nationally and internationally – in adjacent areas as well as in non-adjacent areas, mainly within food, technology and agricultural production.
