planung&analyse Insights 2023

The "planung&analyse Insights 2023" conference, themed "Insights in the Spotlight," is dedicated to illuminating crucial facets of market research. Visions for the future of market research, best cases from corporate research, and the transformative power of generative AI will be discussed. On the 26th and the 27th of September, the conference additionally emphasizes the importance of diversity, presents fresh ideas from the start-up scene and centers a broad mix of methods. 

Dr Carolin Kaiser, alongside other experts from various areas of market research and innovation, provides detailed insights in the "Generative AI" discussion panel. The discussion pivots on whether this technology is seen more as a horror scenario or a promising opportunity and how it can be used sensibly in market research.