Events
Date
2023-07-12
Time
09:00
Event location
Corfu, Greece
Speaker
Nina Hesel
ICCMI 2023 - International Conference on Contemporary Marketing Issues
NIM contribution “On the role of intelligent machines in strategic marketing decisions”
This year's ICCMI took place on July 12-14, 2023, on the island of Corfu, Greece. Academics and practitioners from around the world had the opportunity to discuss current research in marketing at this peer-reviewed conference.
Nina Hesel presented there the results from a joint research project with Fabian Buder on the role of artificial intelligence in strategic marketing decisions.
Title of the presentation: "AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions"