AMA Summer Academic Conference

At the AMA Summer Academic Conference in Boston, we will present a joint research project with the MAPP Center at Aarhus University on consumer perception and acceptance of new food technologies.

Title:
Banova, M., Hesel, N., Buder, F. (forthcoming): The affect heuristic in consumers’ initial judgments of sustainable technology innovations.

The proceedings will be available here after the conference: https://www.ama.org/ama-academic-conference-proceedings/

You can find out more about the project here.