Events
Date
2024-07-10
Time
09:00
Event location
Heraklion, Greece
Speaker
Arjen Heimstädt,
Dr. Fabian Buder
12th International Conference on Contemporary Marketing Issues (ICCMI)
Title of the presentation:
Hesel, N., Buder, F., Heimstaedt, A. & Dietrich, H. (July 2024): Looking beyond the hype: opportunities and challenges of generative artificial intelligence in B2C marketing. Accepted for presentation at the 12th International Conference on Contemporary Marketing Issues (ICCMI).
Speaker
- Arjen Heimstädt, Working student, Working Student
- Dr. Fabian Buder, Head of Future & Trends, NIM, fabian.buder@nim.org