Lisa Maxbauer

Lisa Maxbauer is a working student in our Behavioral Science research area and supports experimental research regarding the influence of cognitive or emotional factors on the individual decision-making behavior of consumers.

She is currently studying social economics at the Friedrich-Alexander-University Erlangen-Nuremberg, where she has focused on behavioral science and marketing. She gained particular expertise in empirical analysis and the associated data collection, evaluation and interpretation as well as data science. As a student assistant at the Department of Psychology, where she assisted in the implementation of a longitudinal study, she gained practical experience.