Monitoring Opinions in Online Forums – A Case Study from the Sports Industry

Abstract:

The Web 2.0 provides a worldwide platform for opinion exchange. There is an increasing number of consumers who are expressing their opinions on products. The analysis of online opinions is an important instrument for market research. Due to the abundance of opinions an automated approach is crucial. In this paper, an approach is presented which allows the extraction, aggregation and monitoring of consumer opinions with the aid of text mining. A case study from the sports industry serves as an example for the application and commercial relevance of this approach.