Publications
Schallner, R. (2018). Einblicke ins Ungesehene. planung&analyse 4/2018, 86-87. https://www.horizont.net/planung-analyse/nachrichten/online-special-mobile-research-einblicke-ins-ungesehene-170102
2018
Insights into the unseen
Abstract:
A large number of brand contacts, such as looking in the refrigerator or the passing delivery service, pass us by without a trace. Traditional methods, such as surveys, cannot uncover these. The GfK Association has therefore developed a prototype that makes it possible to capture visual brand contacts across media boundaries. Rene Schallner, Senior Researcher at GfK Association, reports on completely new insights into brand contact points.
This publication is only available in German