Publications
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Suggested Citation
Buder, F., & Hesel, N. (2022). So bleiben Unternehmen zukunftsfähig. Markenartikel 4/2022.
Year
2022
Authors
Dr. Fabian Buder,
Nina Hesel
Nina Hesel
Publication title
How companies remain fit for the future
Publication
Other Publications
How companies remain fit for the future
After more than two years of the pandemic, it is time to reflect on how flexibly companies acted in Corona times – and what they should permanently integrate into their corporate actions from what they learned during the pandemic.
A survey conducted by the Nuremberg Institute for Market Decisions (NIM) among 400 executives from the U.S. and several European countries underscores how important the ability and courage to embrace change are – even beyond the time of the pandemic.
Guest article "markenartikel 4/22"
(Article available in German only)
Authors
- Dr. Fabian Buder, Head of Future & Trends, NIM, fabian.buder@nim.org
- Nina Hesel, Senior Researcher, NIM, nina.hesel@nim.org
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