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The end of fast fashion A Study for the GfK Verein (German)

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Year

2018

Authors
Petra Mücke,
Agnese Galvina-Dimkonidis
Publication title
The end of fast fashion?
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The end of fast fashion?

A Study for the GfK Verein

"Fast fashion" refers to a business model that uses rapid changes and an increasing number of collections to persuade consumers to make more and more frequent purchases. As a countermovement, "slow fashion" focuses on sustainability and longevity. Is "the end of fast fashion" approaching?

Authors

  • Petra Mücke
  • Agnese Galvina-Dimkonidis
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