Publications
2018 – Technology (R)evolution at the consumer!?
Year
2018
Authors
iSCM Institute,
GfK Verein
GfK Verein
Publication title
2018 – Technology (R)evolution at the consumer!?
Publication
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The Nuremberg Institute for Market Decisions e.V. (NIM) is a non-profit research institute that studies consumer and business decisions in markets. In particular, we research how decisions change under the influence of technological, societal and economic trends and how to better understand decisions and increase the quality of decisions.