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Year
2017
Authors
Dr. Timm Wagner,
Susanne Siegert,
Claudia Gaspar
Susanne Siegert,
Claudia Gaspar
Publication title
Marketing Challenges 2017
Publication
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Marketing Challenges 2017
Data-Driven Decision Making
If you had asked a marketing manager in 2010 what a data scientist was, he or she would most likely have shrugged. Today, the term is on everyone's lips - and in all the media. The Big Data era has created a new profession. And the already high relevance of the new job profile today is also reflected in the study results: According to the respondents, about one fifth of German companies want to hire more Data Scientists in the future - at large companies (250 or more MA), the share is even almost 30%.
Authors
- Dr. Timm Wagner
- Susanne Siegert
- Claudia Gaspar, Head of Surveys, Nuremberg Institute for Market Decisions, claudia.gaspar@nim.org