NIM Market Decisions Day 2023

Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?

• Where are the boundaries between greenwashing and greenacting?
• How can greenwashing be recognized/exposed?
• How do brands and retailers make the sustainable transformation and what are the biggest hurdles?
• How can strategy change create sustainable innovation?
• What do real and successful "green" actions and decisions look like in organizations and companies?
• How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?
• What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?

-> These are just a few of the topics that we discussed during the NIM Market Decisions Day 2023 around the topic of "Greenacting".

Our top-class speakers from science and practice were:

• Kerstin Erbe, Managing Director, dm-drogerie markt
• Prof. Dr. Matthias Fifka, Director of the Institute of Economics and Special Representative for Sustainability, Friedrich-Alexander University Erlangen-Nuremberg
• Desiree Fixler, former DWS manager, whistleblower, VentureESG
• Darya Sotoodeh, speaker and activist, Fridays for Future Germany
• Dr. Thomas Reiter, former ESA astronaut and advisor to the ESA Director General, European Space Agency
• Bas van Abel, founder and entrepreneur, Fairphone  
• Dr. Antje von Dewitz, Managing Director, VAUDE