Marketing Analytics Summit Munich 2024

This talk will shed light on the differences between the human-like vs. cartoon-like appearance of virtual influencers in their impact on consumer perceptions and decisions.

Find out more about my presentation here:

https://marketinganalyticssummit.de/session/virtuelle-influencer-im-marketing-das-dilemma-zwischen-menschenaehnlichkeit-und-unheimlichkeit-2/