AI.DOES.MARKETING

Consumer Decision Making in a World of Digital Tech and AI

As new technologies emerge, they may fundamentally alter the foundation of market information and consumer decision-making. It is crucial to understand how these developments affect consumer decision making in the evolving marketplace.

Understanding Changing Consumer Decisions at the Point of Sale

In the dynamic landscape of consumer markets, the point of sale (POS) remains a critical juncture where purchase decisions are made. These decisions determine the commercial success of products and services and also reflect deeper societal trends and individual values.

Better Decision-Making in Markets – Understanding and Improving Decision Processes

A central aspect of the socio-ecological market economy are functioning competitive markets. Certain factors can lead to inefficient decisions and inefficient markets, which the state often tries to counteract through regulatory intervention. The effect of these interventions are often unclear.