NIM INSIGHTS Research Magazin VOL. 2

The 2022/2 issue focuses on the customer journey of the future, namely the future journey of customers along various touchpoints with brands. With the rapid technical development in the field of artificial intelligence (AI), the customer journey can be even more personalized and automated. Where will the journey go here, what do providers and customers have to prepare for, and where is there already a need for action today? How much freedom of choice will humans still have in the AI world of tomorrow?