Publications
Kaiser, C., Kröckel, J., & Bodendorf, F. (2010). Ant-based Simulation of Opinion Spreading in Online Social Networks. 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 537–540, Toronto, ON, United States. https://doi.org/10.1109/WI-IAT.2010.12
2010
Dr. Johannes Kröckel,
Prof. Dr. Freimut Bodendorf
Ant-based Simulation of Opinion Spreading in Online Social Networks
Abstract
An increasing number of people are socializing within online networks. By means of interaction, network members influence one another’s opinion. For companies, it is important to know how opinions spread throughout networks in order to be able to take appropriate marketing actions. A new approach is presented which simulates the spread of opinions within online social networks. The principles of opinion formation are first revealed by ant mining algorithms coming from swarm intelligence and then applied to simulate the spread of opinions.
Authors
- Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org
- Dr. Johannes Kröckel, University of Erlangen-Nuremberg
- Prof. Dr. Freimut Bodendorf, Department of Information Systems University of Erlangen-Nuremberg, Nuremberg, Germany
Contact
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