Analyse der Meinungsentwicklung in Online-Foren - Konzept und Fallstudie

Publications

Suggested Citation

Kaiser, C., & Bodendorf, F. (2010). Analyse der Meinungsentwicklung in Online-Foren – Konzept und Fallstudie. In K. Meißner, M. Engelien (Eds.), Virtual enterprises communities & social networks / Workshop GeNeMe '10 – Gemeinschaften in Neuen Medien (pp. 271–280). TUDpress. https://dl.gi.de/bitstream/handle/20.500.12116/35156/geneme2010-32.pdf?sequence=1&isAllowed=y

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Year

2010

Authors

Dr. Carolin Kaiser,
Prof. Dr. Freimut Bodendorf

Publication title

Analyse der Meinungsentwicklung in Online-Foren - Konzept und Fallstudie

Publication

Peer-reviewed

Abstract

Among other things, Web 2.0 is also a global platform for expressing opinions. More and more customers are discussing products online and exchanging experiences. The analysis of online contributions therefore represents an important market research tool. An approach for the automatic identification, aggregation and analysis of opinions by means of text mining is presented and its application is demonstrated using an example from the sporting goods industry.

(Diese Publikation ist nur in deutscher Sprache verfügbar)

Authors

Dr. Carolin Kaiser, Head of Artificial Intelligence, NIM, carolin.kaiser@nim.org
Prof. Dr. Freimut Bodendorf, Department of Information Systems University of Erlangen-Nuremberg, Nuremberg, Germany

Contact

Dr. Carolin Kaiser

Head of Artificial Intelligence

carolin.kaiser@nim.org

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