2005 – European Consumer Study II

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Description

The 2005 European Consumer Study by GfK-Nürnberg e.V. provides information on basic trends in private consumption within selected markets of the European Union and – since 2005 – also including Russia with its population of 144 million. The eight European Union countries included in the study cover about 80% of the consumers in the 25 EU states, comprising a total population of 457 million (cf. Stat. Bundesamt [the German Federal Office of Statistics] 2005a). Those aged over either 14, 15 or 16 or over who form the relevant target group for representative empirical studies of this type comprise a total of 429 million private consumers in the nine European countries.