New GfK Chair in Information & Supply Chain Management at the University of Applied Management

Erding/Nuremberg, October 13, 2015: Yesterday, Prof. Dr Rudolf Aunkofer was appointed to the newly established GfK Chair of Information & Supply Chain Management at the University of Applied Management in Erding. Prof. Dr. Dr. Claudius Schikora, President, and Prof. Dr. Franz-Michael Binninger, Vice President of the university, announced the appointment.

The new GfK Chair brings together research and applied management, focusing on the field of information & supply chain management. Among the Chair’s key goals are the development of new and innovative analytical approaches and the development of KPIs and other indicators for operative & strategic supply chain management based on panel-based information from Point of Sale and the wholesale/distribution trade. Prof. Dr. Franz-Michael Binninger: “The GFK Foundation Chair enhances our research activities in areas related to trade.”

The GfK Chair attaches great importance to practical applications of knowledge. As Prof. Dr. Rudolf Aunkofer explains, “central to our research is collaboration between universities and the high-tech industry in the form of dual-system vocational training and joint practical projects”.

The Chair is financed by the GfK Verein. Managing Director Prof. Dr. Raimund Wildner: “The issue of supply chain management is also of great interest to us, especially in high-tech markets. For this reason, I am delighted that we were able to attract Prof. Dr. Aunkofer, a long-standing and experienced market expert who conducts extensive research into this area. He will ensure that knowledge transfer takes place between research & teaching and industry, distribution & trade”.

Visit the homepage of our GfK Chair in Erding