NIM Marketing Intelligence Review – Advisory Board
The Advisory Board of the NIM Marketing Intelligence Review (NIM MIR) is mainly responsible for the selection of the topic of each NIM MIR issue. It further suggests possible guest editors for each issue. The current composition of the Board is as follows:
- Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University, USA - Giana Eckhardt
Professor of Marketing, King´s College London, England
- Nicole Koschate-Fischer
Professor of Marketing, University of Erlangen-Nuremberg, Germany - Srinivas Reddy
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University - Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany - Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany - Caroline Wiertz
Professor of Marketing, Bayes Business School, London, England - Anja Dieckmann
Professor of Business Psychology, Aalen University, Germany - Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany
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