All publications and studies | NIM e.V.

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NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

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NIM Studies

2019-09

The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?

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Other Publications

2019-08

On Web 2.0, users are increasingly sharing their product opinions. How can we automatically analyze this huge amount of information?

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NIM Marketing Intelligence Review

2019-05

Though some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty …

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NIM Marketing Intelligence Review

2019-05

Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early …

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NIM Marketing Intelligence Review

2019-05

Visitors of an online retailer’s website leave digital traces. Every click and each interaction on the website generate information about …

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NIM Marketing Intelligence Review

2019-05

To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their …

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NIM Marketing Intelligence Review

2019-05

Big data are taking center stage for decision-making in many retail organizations. Customer data on attitudes and behavior across channels …

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NIM Marketing Intelligence Review

2019-05

Price differentiation is a longstanding marketing instrument in retailing. In our digital omni-channel environment its implementation may …

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NIM Marketing Intelligence Review

2019-05

With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and …

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NIM Marketing Intelligence Review

2019-05

The retail sector is evolving from a structurally rather rigid and somewhat un-emotional mainstay in the economy to a most dynamic field …

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Voices of the Leaders of Tomorrow

2019-05

The study explores young talent's expectations and perceptions of Purpose Beyond Profit.

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Peer-reviewed

2019-04

We developed an evaluation metric for automatically generated descriptions of consumer-brand-interactions in social media images.

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Peer-reviewed

2019-04

Analytical solution for one-dimensional factor analysis to support theoretical considerations in modelling of latent constructs in marketing

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Other Publications

2019-04

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Peer-reviewed

2019-03

Social media pictures contain lots of information about consumer-brand-interactions. How can they be recognized and characterized ...

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Peer-reviewed

2019-03

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiserare developing ...

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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