Woche der Marktforschung 2023

The latest trends and findings from the world of data analysis and data interpretation will be presented and discussed at the Market Research Week. Their relevance in the context of AI is impressively demonstrated by the example of ChatGPT. From the 8th to the 16th of May 2023, everything revolves around the latest developments and findings in the field of data analysis and interpretation.

From autonomous text analyses and the evaluation of large amounts of data to the prediction of trends, opinions, and emotions - the use of artificial intelligence is associated with many hopes in terms of speed, efficiency, and new insights. The development of ChatGPT opens up another area of tension and the question arises: How do AI applications such as ChatGPT change the requirements for the skills profiles of market researchers? Dr. Carolin Kaiser explores these and other questions with Dr Jonathan Mall (CIO & Co-Founder of neuroflash) and Andreas Woppmann (Managing Director of advise research GmbH).